Home Games Into Hyper Casual Games? There’s an Ethereum Token for That – Decrypt

Into Hyper Casual Games? There’s an Ethereum Token for That – Decrypt

In brief

  • Hyper casual gaming platform GAMEE will launch a reward and governance token.
  • It will launch by the end of 2020 following a private pre-sale and giveaways.
  • Parent company Animoca Brands is a major player in the crypto gaming space.

Crypto is coming for the casual mobile gaming market.

GAMEE, which claims to have over 20 million registered users, is a platform for “hyper casual” games—that is, very simple games designed for quick pick-up-and-play sessions, rather than those that require extensive time or feature significant complexity. And soon, GAMEE will have its own Ethereum-based token for users to earn while they play.

Parent company Animoca Brands, which acquired GAMEE this summer and is very active in the crypto gaming space, announced today that it will launch the GAMEE Token by the end of the year. The GAMEE Token will be used to reward engagement and online competition, and will also reward creators who publish games on the HTML5-based web and app gaming platform.

Hyper casual games have dominated the mobile download charts of late, with mobile analytics firm Sensor Tower reporting that 77.6% of the 2.1 billion total game downloads across 2019’s 20 most popular new mobile games belonged to such hyper casual experiences. Simple-looking, straightforward games like Fun Race 3D and Sand Balls are commanding hundreds of millions of downloads on mobile, and are loaded up with ads and optional in-game purchases.

They’re the sort of


Crypto Gaming