Home Crypto Gaming DeFi Yield Farming Meets Social Tokens on Rally – Decrypt
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DeFi Yield Farming Meets Social Tokens on Rally – Decrypt

In brief

  • Rally is a new social token platform for influencers and creators.
  • Today, it launched a governance token by the same name.
  • Its community can use the token to vote on whether an influencer’s allowed to mint a social token.

Rally, a social money platform, today introduced a governance token that its community can use to decide to vote on the next influencer who’s allowed to create a cryptocurrency in their own name. It’s also possible to “yield-farm” the token—and earn high interest on it. 

“We’re tokenizing people,” says Kevin Chou, the founder of Rally, as though that’s the most normal thing in the world. He brings to the project 15 years of experience in the video game industry. 

From 2006 to 2017, Chou ran Kabam, a mobile gaming company that sold for almost $1 billion in value. Alongside Rally, Chou is the chairman of Gen.G, a Korean eSports conglomerate, and Forte, a blockchain gaming company that together with Ripple devoted $100 million to a blockchain gaming fund.

Social Networking 

Rally is the latest platform in the brief history of social tokens. It’s similar to that other social token network, Roll; on these platforms, influencers cut out the middlemen and sell themselves directly to consumers through cryptocurrencies minted in their own name. 

The influencers can use these tokens, digital assets built on


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